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Joe Pagliaro is the founder and president of 2940, a packaging innovation consultancy specializing in the CPG industry. Joe’s expertise helps brand owners create novel packaging that surprises and delights their consumers, while also maximizing manufacturing efficiency, margins and profits. Joe is a graduate of Rochester Institute of Technology having attained a BS degree in Packaging Science and later pursued his MBA at Rensselaer Polytechnic Institute. Joe’s entire 25+ year career has always been rooted in CPG innovation, having worked for category leaders including Johnson & Johnson, Unilever, Diageo, Anheuser-Busch InBev and most recently Heineken USA, amongst others. The first 15+ years of Joe’s career were in an engineering/technical capacity and the last 10+ as a Marketing Director. He holds a number of patents and is responsible for game changing innovations in both the food and beverage alcohol industry. Having a marketing and innovation focus with a technical background, Joe is widely considered a disruptor and possessing an expertise to manage complex projects through large corporations that are not comfortable with change.